BUSTING MYTHS ABOUT ECO-FRIENDLY FASHION

Why do people hesitate to buy sustainable clothes? The roadblock are some common misunderstandings. Let's bust some myths so your sustainability journey can get started.

1. Myth: Sustainable clothing is expensive.

Fact: It's crucial to know that buying cheaper clothes are expensive in the long run. They lose their shine quickly, can form balls of thread and ultimately become rags. Organic cotton clothing might seem costlier upfront, but there's no match to its quality & durability. To ensure best prices paired with best material, we style bold trendy prints in eco-friendly fabrics at far lesser rate than the market. This ensures a stylish sustainable wardrobe for you!

2. Myth: Sustainable fashion lacks style.

Fact: Eco-friendly brands today blend sustainability with trendy designs. From bold prints to minimalistic aesthetics, we have sustainable fashion for everyone. Our collection includes a blend of timeless colours and some new ones to ensure there's something for everyone.

3. Myth: It’s hard to find eco-friendly options.

Fact: Several brands offer sustainable collections. Certifications like GOTS and Fair Trade make it easier to identify eco-friendly products. Our fabric suppliers are certified  and therefore, help us do our part in the sustainable fashion world. Not only are our clothes eco-friendly, but our hangtags, labels and packaging are eco-friendly too! 

4. Myth: One person’s choice will hardly make a difference.

Fact: Absolutely wrong! Every purchase matters. Period. One conscious purchase means one less fast fashion purchase. One piece of clothing less in the landfills. Small steps lead to big changes. Moreover, nothing can be better than supporting a homegrown sustainable brand which ensures local employment and improves economy as a whole. Ecotonique's clothes are crafted completely in India and made to perfection, from seed to style. 

Given our planet's condition, it's high time we do our part. Slow fashion doesn't just mean buying less - it means buying organic planet-friendly clothing. This isn't a compromise since one can continue dressing up in style and enjoy guilt-free fashion.